WONDERFUL WEEKENDS
Activated over a long weekend in Chicago, the event was built around demonstrating Google’s helpfulness around food, culture, sport and entertainment. Creating a festival atmosphere, each area had its own programming and interactive moments over the weekend. The centerpiece was a 40’ gumboil machine which, after a short digital experience, generously dispensed a prize to each participant.
ROLE: Event Creative Director (graphics, branding, spatial design)
COLLABORATORS: Agency Optimist, Production Salt, Digital programming Deep Local, Google E&E
